A 60-second explainer
What makes coffee “specialty”?
It’s not a brand or a fancy word for expensive. Specialty coffee meets four simple standards, from the farm to your cup.
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Scored 80+
Graded above 80 out of 100 by certified tasters. Ordinary coffee never gets rated at all.
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Traceable origin
You can follow it back to a country, a region, and often the exact farm and producer.
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Roasted fresh
Look for a roast date, not a 'best before'. Specialty is meant to be drunk within weeks.
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Brewed with care
Dialled in by baristas who actually taste what they serve, cup after cup.
Taste the difference
Find specialty coffee near you and taste what 80+ points is really about.
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